tag:blogger.com,1999:blog-27800457857984292592011-11-19T20:36:36.372+08:00Articles and information on Advertising from Advertising Tips & TricksDoktertominoreply@blogger.comBlogger201100tag:blogger.com,1999:blog-2780045785798429259.post-41600387392163550302007-04-15T10:27:00.000+08:002007-04-15T10:29:21.935+08:00

Just as an experiment, a friend of mine subscribe to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to

Doktertominoreply@blogger.com1tag:blogger.com,1999:blog-2780045785798429259.post-74544644476538071662007-04-09T12:41:00.000+08:002007-04-09T12:45:46.214+08:00

Carmaker the Top Winner at IAG Awards Show By Jean Halliday NEW YORK (AdAge.com) -- Toyota Motor Sales USA's Toyota and Lexus brands captured two of the five IAG Automotive Advertising effectiveness awards today at the opening breakfast of the New York auto show. The awards were the first of its kind, honoring national TV ad campaigns from 2006.

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-437218565271633402007-04-09T12:33:00.000+08:002007-04-09T12:41:06.647+08:00

Reverses Decision to Move Media Account to Initiative By Lisa Sanders NEW YORK (AdAge.com) -- Citing contract issues, cosmetics and hair-care marketer Revlon has reversed its decision to move media-buying and -planning duties from Carat to Initiative. The surprising move comes almost a month after the New York-based marketer announced plans to move

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-35658792485025864992007-04-05T14:52:00.000+08:002007-04-05T14:55:50.279+08:00

Google AdWords is an effective means of pulling in targeted traffic to your website. It allows you to get your site listed on the first page of the search results on Google and its advertising network for virtually any keyword phrase you can imagine. I'm convieced that Google is the best advertising channel that can generate consistent and quality traffic day in and day out. Before tapping into a

Doktertominoreply@blogger.com1tag:blogger.com,1999:blog-2780045785798429259.post-11365276416803426082007-04-04T17:01:00.000+08:002007-04-04T17:04:08.932+08:00

Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.Q: I've spent a ton of money advertising in lots of different media, but it doesn't seem like I have much to show for it. Can you tell me plainly and simply how to advertise so it will work?A: I applaud your honesty. The simple truth is, most advertisers feel

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-39304747485325346492007-04-04T07:39:00.000+08:002007-04-04T07:40:21.387+08:00

This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics. What colors attract people to you? Visual presentation and appeal, whether in your marketing materials or what you wear, can turn on or turn off what people you attract. It does not matter if it's on

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-2890825934712896202007-04-04T07:38:00.000+08:002007-04-04T07:39:28.232+08:00

Want to create print ads that get results? Below are three keys to get you started.1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind.Eyes are kind of picky, though. So, here's a checklist of what eyes like and don't like:* A catchy headline that encourages them read more.* Art, such as photos, illustrations, clip art, shapes, etc. Eyes like art. When you

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-4817297075322124952007-04-04T07:37:00.002+08:002007-04-04T07:38:47.399+08:00

"There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented. Yet, with over 3000 utility patents being issued each week in

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-60425423403955923002007-04-04T07:37:00.001+08:002007-04-04T07:37:29.279+08:00

What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-68333228158173247012007-04-04T07:36:00.002+08:002007-04-04T07:37:01.289+08:00

The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as... How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing.APPROACH #1: Revenue Return RateIf you use this approach, you decide that each dollar

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-57774505876030096182007-04-04T07:36:00.001+08:002007-04-04T07:36:40.598+08:00

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were parked on the "highway" a few minutes later. The Lesson Learned: I am thankful - as I know many of you are - that I don't have to leave home

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-85843083060862848702007-04-04T07:35:00.000+08:002007-04-04T07:36:08.080+08:00

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-84673951026603533302007-04-04T07:34:00.000+08:002007-04-04T07:35:42.672+08:00

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but do you know how they work, and how you can derive benefit from them? Let's define a few terms before

Doktertominoreply@blogger.com4tag:blogger.com,1999:blog-2780045785798429259.post-54762281985396832442007-04-04T07:33:00.000+08:002007-04-04T07:34:49.732+08:00

Have you ever had to distribute door-hanger advertisements for your business?Have you ever employed door-to-door sales techniques to increase your brand awareness?Have you ever had to walk mile-after-mile repeating the sales pitch, over and over?Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-62140935799052403562007-04-04T07:32:00.000+08:002007-04-04T07:33:32.138+08:00

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.Alternatively they'll flick all the

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-34655591987722977602007-04-04T07:31:00.000+08:002007-04-04T07:32:27.481+08:00

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score. If they can achieve even a small incremental improvement in these individual statistics for each

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-36390031603838093422007-04-04T07:28:00.000+08:002007-04-04T07:30:41.499+08:00

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time".Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none. For those still in the dark, let me fill in the blanks

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-41584000254532940492007-04-04T06:17:00.000+08:002007-04-04T06:18:02.376+08:00

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold was at Sutter's Mill by James W. Marshall in 1948, Mr. Sutter's mill contractor and builder. This discovery sprang thousands upon

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-8104453021888074852007-04-04T06:12:00.000+08:002007-04-04T06:15:00.431+08:00

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick. What's the answer? THE HEADLINE!! You see, without a good compelling headline it won't matter much how great

Doktertominoreply@blogger.com0tag:blogger.com,1999:blog-2780045785798429259.post-30563694284668239062007-04-04T06:08:00.000+08:002007-04-04T06:11:50.988+08:00

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry."If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else

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